Project 02
For my design case study on Kimpton Hotels, I developed Room to Explore—a six-month marketing campaign designed to increase bookings worldwide by tapping into people’s desire to travel and connect with others. I crafted a multi-faceted brand experience that seamlessly blends research and design, spanning social media, mobile design, user interface design, and digital and print billboards. By ensuring a cohesive brand presence across platforms and combining strategic thinking with visually striking customer-centric design, I created an immersive experience that enhances engagement and drives brand loyalty.

Social Media Design: Instagram

Social Media Design: TikTok

Digital Billboard Design



Print Billboard Design

Mobile & UI Design

User Research: Customer Personas

Content Strategy



User Research: Customer Journey Mapping
